On Attention and the Internet

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

And I do think there is this way in which I would love the thing where I can kind of pay for the algorithm I want. And it does feel like we’ve backed into an internet now that is corroding. And I wonder how long that is actually sustainable for. It’s hard and it’s frustrating. And you’re a little bit locked in because you’ve built a million... See more

It has produced individuals who are not so much possessive as possessed, or rather persons incapable of being self-possessed. It has diminished our capacity to focus by co-opting our attention. We have not become weak-willed. No, our focus has been stolen. And because technofeudalism’s algorithms are known to reinforce patriarchy, stereotypes and... See more

The proper response to this situation, we’re often told today, is to render ourselves indistractible in the face of interruptions: to learn the secrets of “relentless focus”—usually involving meditation, web-blocking apps, expensive noise-canceling headphones, and more meditation—so as to win the attentional struggle once and for all. But this is a... See more

Privacy might be the digital spinach: something you know that’s good for you, beloved by regulators, but not a primary driver for anyone but the most extreme health consumers.