On Attention and the Internet

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

The reason we’re so increasingly intolerant of long articles and why we skim them, why we skip forward even in a short video that reduces a 300-page book into a three-minute animation — even in that we skip forward — is that we’ve been infected with this kind of pathological impatience that makes us want to have the knowledge but not do the work of... See more

Scrolling displaces observation, shuts out occasions for self-generated thought, silences out-of-the-blue invitations. Checking the phone reroutes the discomfort of blankness and emptiness. It stoppers authentic—often anxious—waiting. And, even more disturbing, scrolling narrows the field of my curiosity.

Privacy might be the digital spinach: something you know that’s good for you, beloved by regulators, but not a primary driver for anyone but the most extreme health consumers.