On Attention and the Internet

Perhaps that is why so many of us have half-done tasks on our to-do lists and half-read books on our bedside tables, scroll through Instagram while simultaneously semi-watching Netflix, and swipe between apps and tabs endlessly, from when we first open our eyes until we finally fall asleep. One uncomfortable explanation for why so many aspects of

... See more

So that, I think, is the role of information curators: They are our curiosity sherpas, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them — because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they... See more

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

Availability is no longer determined by one’s time, but by one’s attention. The problem, of course, is that our attention is constantly absorbed by the tools we use everyday, making us feel like we’re never truly available. As these tools continue to get nicer, prettier, and more powerful, it becomes increasingly difficult to stop checking them,... See more