On Attention and the Internet

We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and... See more

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

Something else happens in a world of superabundance, and an attention economy. Because you can’t find what you want, you start to dig yourself into very specific niches, and join sub-groups. Everyone atomizes into millions of groups connected by very specific interests. In more benign ways, it can be great – you find your fellow travelers, and I... See more

The internet was revolutionary once, it offered the promise that anyone could communicate and connect and share their creations with other likeminded souls. It was based on authenticity and weirdness and fun. It wasn’t for everyone and you had to hold your own but within it you could find whatever you wanted to and you could discover art and voices... See more

It seems to me that, through the way Reddit and YouTube and social media work, there’s such an emphasis on creating distinctions and communities, and it’s just created an explosion of interest in ideological sub-groupings that had been completely forgotten. I started in politics in the early ‘00s, and it just didn’t have this flavor. If you were a... See more

Scrolling displaces observation, shuts out occasions for self-generated thought, silences out-of-the-blue invitations. Checking the phone reroutes the discomfort of blankness and emptiness. It stoppers authentic—often anxious—waiting. And, even more disturbing, scrolling narrows the field of my curiosity.