On Attention and the Internet

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

The “soft” characteristics of any kind of contemplative behavior (slowness, eddying, meandering) make it easy to devalue. And this, too: creative space often feels resistant, like it’s denying us something, won’t speak, won’t produce—when in reality it’s just quiet, it’s not dancing for us, or “entertaining,” or feeding us dopamine edibles.

It has produced individuals who are not so much possessive as possessed, or rather persons incapable of being self-possessed. It has diminished our capacity to focus by co-opting our attention. We have not become weak-willed. No, our focus has been stolen. And because technofeudalism’s algorithms are known to reinforce patriarchy, stereotypes and... See more

Something else happens in a world of superabundance, and an attention economy. Because you can’t find what you want, you start to dig yourself into very specific niches, and join sub-groups. Everyone atomizes into millions of groups connected by very specific interests. In more benign ways, it can be great – you find your fellow travelers, and I... See more

Yeah, I think taste almost can move in two directions. There is that internal sense of what am I feeling when I experience a work of art? What is happening in my own brain, in my soul when I listen to this music?

And then there’s this external idea of it, which is being super self-conscious about what other people are consuming, how they’re... See more

Scrolling displaces observation, shuts out occasions for self-generated thought, silences out-of-the-blue invitations. Checking the phone reroutes the discomfort of blankness and emptiness. It stoppers authentic—often anxious—waiting. And, even more disturbing, scrolling narrows the field of my curiosity.