identity rotation
Some of the things I’ve been reading of late
instagram.com“We’re moving away from the need to say, ‘These items put together are an aesthetic,’ and moving towards a more fluid state,” Panzoni says. Instead of “grabbing” an aesthetic as a whole, consumers can take elements and incorporate them into their own style. “This shift is why we haven’t seen a micro-trend pop in a little bit,” she says.
Did micro-trends kill the trend cycle?
this is interesting bc with the abundance of info, we are now turning to each other and those who we aspire to to see what they’re consuming to get the 'best' and their personal curations. Additionally, as ppl become more comfortable with wanting to know every detail, it's only a matter of time before we start using the 'following' feature on IG
... See moreBrands are just tools for consumers to describe their personality. If your personality is flat, then you wear obvious things.