Notch2
Since the beginning of time, the answer to “What do you do?” could be answered with one word.
Finance. Sales. Education.
But today, most jobs exist in liminal spaces: Kind of like this but also not quite that.
It may have been fair to think that any explanation longer than a one-word, universally understood, job title was just an attempt to l
... See moreAlex Tan • #059 Environment Design
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy


Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will curate sources and ideas and let AI handle execution or assembly. Honing an ability to curate and arrange these sources will cultivate depth and meaning in your work—tuning the machine to your specifi... See more
Design Literacy
The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.
Edward O. Wilson, debate at the Harvard Museum of Natural History, Cambridge, Mass., 9 September 2009
When you don’t experience reality like most people do, it’s hard to make things that connect with most people.
AI, completely detached from reality, will have a hard time making things that connect with people.
Billy Oppenheimer • The Cup of Coffee Theory of AI
AI is an electric bicycle for your mind, so you can be out of shape and still power up hills
-Venkatesh Rao