Not so obvious



Norm MacDonald

Brilliant example of persuasive writing, at a restaurant in France! By @rorysutherland on LinkedIn. https://t.co/V2TTsbqS6h
Create implicit social norm instead of bossing people around

Average is a trap!
Find the core. Do it a lot. Learn what you need as you go. Trust it will change you.
James Horton, PhD. • You Can Ignore Your ‘Self’ and Just Improve
Change can be simple

“When we look deeper, it makes sense as to why we have such a fear of creativity. For hundreds of thousands of years, the unknown was what got us killed.“
— Joey Cofone in Laws of Creativity

1000 true fans is a nice concept but it’s a losers game