The Invention of ‘Jaywalking’
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The Invention of ‘Jaywalking’
In our contemporary age, many firms employ very much the same trick: Evading responsibility for their products by claiming it’s our fault if we get harmed by them.
The Invention of ‘Jaywalking’
This is the story of how, in the 1920s, the auto industry chased people off the streets of America — by waging a brilliant psychological campaign.
They convinced the public that if you got run over by a car, it was your fault.
Pedestrians were to blame. People didn’t belong in the streets; cars did.