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This isn’t just philosophical woo woo stuff—it’s practical. Because products are not neutral. They are opinions embedded in pixels – every button, every default—says something about what we believe people are for. About who our customers can become.

Also, the Internet is enshittified, Google has been SEO’d into ruin, and all of this is about to get worse with the explosion of AI manufactured garbage flooding the web. Human curation will become infinitely more valuable. That’s the insight. It’s huge, it’s exciting, and… it’s completely useless on its own.