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“A print magazine doesn’t flash and beep at you. It’s not trying to constantly switch your attention to the next best thing. It just sits there patiently and waits to be absorbed and that’s a deeper mind experience than what people get on the web,” said Editor in Chief Jeffrey Goldberg.

The Onion isn’t profitable, but Chief Executive Ben Collins aims to turn a profit next year. “People like getting something in the mail that’s not f—ing awful,” he said.

The publication’s results show that old-fashioned media products can find a niche despite changing reader habits and an unforgiving digital landscape.

It’s intuitive, really, that the meatier essays are rewarded on platforms like Substack and a lengthier, splashier magazine piece can still achieve a degree of virality. As the internet fragments and AI dross proliferates, a hunger sets in among individuals who still want to have a satisfying reading experience. The consumption of much of the... See more

Flexoki — Steph Ango