new internet

🚨This is the trap that social media, and by extension all of us, are in:

📈Toxicity drives use. Lowering toxicity drops ad sales (if you are ad supported) & engagement (even if you are not)

📉Toxicity spreads like a disease. It turns regular users toxic & makes networks awful

I do think that the end really is here for the blogosphere though. This time it really is different. I’ve weathered many ups and downs in the blogosphere over my 17 years in it, but now it feels like the end of the blogging era. And what has emerged to take its place is not the blogosphere (and really shouldn’t try to be), even though parts of it... See more

In the early days of the internet, one of the first search engines, Yahoo!, hired “surfers,” people with particularly niche interests, to record and catalog new websites by hand. In those days, each site was crafted by hand by a person. Each site had a face you could see, and if desired, email.

Also, much like a small homestead on a hundred acres, websites were closed ecosystems and isolated. There were no social networks or marketplace platforms to tap as a firehose channel for building an audience, and there was no real mechanism for ‘going viral’.

You had to grow your traffic the old fashioned way – by asking your digital neighbors for... See more