my canon

this is meant to be the place where I store the core syllabus of my life - the readings and writings that have shaped how I think and who I am.
The most influential set of things that I have read.

sari

Thoughts are the greatest vehicle to change power and success in the world. Everything begins with thoughts.

- Oprah

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

Link

damn

Traveler, there is no path

By Antonio Machado

Traveler, your footprints

Are the path and nothing more;

Traveler, there is no path,

The path is made by walking.

By walking the path is made

And when you look back

You’ll see a road

Never to be trodden again.