my canon

this is meant to be the place where I store the core syllabus of my life - the readings and writings that have shaped how I think and who I am.
The most influential set of things that I have read.

sari

The famous Anton Ego speech in Ratatouille:

In many ways, the work of a critic is easy.

We risk very little, yet enjoy a position of those who offer up their work and their selves to our judgement.

We thrive on negative criticism.

Which is fun to write and to read.

But the bitter truth we critics must face, is that in the grand scheme of things, the

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

Link

damn

Life punishes the vague wish and rewards the specific ask.

Timothy Ferriss • Tribe of Mentors: Short Life Advice from the Best in the World

Kurt, Dave and Chris:

First let me apologize for taking a couple of days to put this outline together. When I spoke to Kurt I was in the middle of making a Fugazi album, but I thought I would have a day or so between records to sort everything out. My schedule changed unexpectedly, and this is the first moment I’ve had to go through it all. Apology.... See more