Music Tech / Future of Music

Here is something for the incubator to think about: if we take this notion of hyper-personalisation to its extreme, the endpoint is a world where every DSP user receives a slightly different version of every song release. Is this a dream, or another episode of Black Mirror ?

Spotify has already learned that there’s no money to be made with exclusive rights to superstar offerings. “After pouring billions into podcasts and audiobooks to little effect,” explains tech journalist David Pierce, “it seems to have largely given up on the idea that exclusive content is the path to riches.”

The more profitable move is to... See more