Music Tech / Future of Music

The most frequent complaint I hear about streaming services is that they don’t pay artists fairly. Michael Pelczynski, the former Vice President of Strategy at SoundCloud, took that complaint personally. Over his five years with the streaming service, he helped conceive and implement a novel payment scheme that received much praise.

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Well, even though making and releasing music has become easier than ever, the support of a major label — and its marketing powerhouse — is one of the top determinants (if not prerequisites) for getting access to some of the most valuable streaming "real estate" .