Music Tech / Future of Music

Streaming sites have thus transformed into enterprises whose business is not limited to the sale of music-related services, but relies increasingly upon the collection, aggregation, and exchange of user data. A key issue this article pursues concerns the changing status of music within the commercial strategies of online streaming. While previous... See more

Well, even though making and releasing music has become easier than ever, the support of a major label — and its marketing powerhouse — is one of the top determinants (if not prerequisites) for getting access to some of the most valuable streaming "real estate" .