moneyball
on hyper-optimisation - what we gain and what we lose from it
moneyball
on hyper-optimisation - what we gain and what we lose from it
From Dazed
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See moreThe more we reduce our experiences—transcendent, fraught, delightful, frightening, whatever they may be—to a series of stark data points and engineered touch points, the more we chase the magic out of them.
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