modern countercultures

The creative class takes influence from Old Money, artists, countercultures, and minority subcultures, and through the mechanism of retro , often embrace outmoded forms of culture from the mainstream and rural groups — e.g "granny" glasses, hunting camouflage as streetwear.

Upper-middle class professionals center their tastes around discovery of interesting and superior goods.

.1 In modern society, culture is never a single monolithic entity but instead an ecosystem of interlinking cultural subunits always in the state of dynamic interaction.

1.3.3 Oppositional taste worlds prefer conventions that are openly antagonistic to the mainstream — e.g. bikers, Bronx gangs, and punks all brandished swastikas in the 1970s.

we have the sense that what we're consuming is more personalized which is a little bit at odds with consuming as a community right so the idea of the monoculture if you have a monoculture it's pretty easy to situate the counterculture in relation to that right with the monoculture is everyone watching Game of Thrones at the same time the countercul

To maintain ecosystem health, we must reject the cynical “poptimist” framing of culture as a mere vehicle for entertainment and commerce and instead promote the benefits of constant cultural refresh.