mindsets innovation

CREATIVE VS CUSTODIAL WORK: A BINARY

Here’s a binary for you to gnaw on: let’s say there are two kinds of work — the creative and the custodial. In creative work, you create. You make new stuff, you make new categories, you make new connections. You start up, you iterate, you experiment and scale.

In custodial work, you tend and maintain. You care fo... See more