Member Communities
sari and
Member Communities
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 5 highlights
amazon.com
The Future of Membership
- is utility
- is interoperable
- is identity
- is community / network
- is social
- is reputation driven
- is currency
- isn't **access**
[ unexpected... See more
- It’s rare for a member to convert from a lower tier to a higher tier. In most cases, it’s not worth it to have a way for people to pay you $2, $10, $50, in hopes that they’ll upgrade. If they’re happy with the $2 they’ll stay there. If they’re unhappy, they’re more likely to churn than upgrade.