Member Communities
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Member Communities
The State of Communities 2018 Report
co-matter.com
- It’s rare for a member to convert from a lower tier to a higher tier. In most cases, it’s not worth it to have a way for people to pay you $2, $10, $50, in hopes that they’ll upgrade. If they’re happy with the $2 they’ll stay there. If they’re unhappy, they’re more likely to churn than upgrade.
3 Types of Membership Models for Creators — The Business of Community
To me, a membership is something you pay for to get access to a benefit you’re after. That benefit can be a community of your peers, but it doesn’t have to be. For example, you might have a Costco membership, which gives you access to the store, but there’s no Costco community.
3 Types of Membership Models for Creators — The Business of Community
We earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations from our members, and in aspiring to meet those expectations, we are held accountable to creating something you love and use.
