media theory

The artist picks up the message of cultural and technological challenge decades before its transforming impact occurs.

All the alphabets is use in the Western world, from that of Russia to that of the Basques, from that of Portugal to that of Peru, are derivatives of the Graeco-Roman letters. Their unique separation of sight and sound from semantic and verbal content made them a most radical technology for the translation and homogenization of cultures.

Housing was an image of both the body and the universe for tribal and nonliterate societies.

In cars, in clothes, in paperback books; in beards, babies, and beehive hairdos, the American has declared for stress on touch, on participation, involvement, and sculptural values.

Pope Pius XII was deeply concerned that there be serious study of the media today. On February 17, 1950, he said: It is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of

technical change alters not only habits of life, but patterns of thought and valuation,

the beholding of idols, or the use of technology, conforms men to them.

For just as a metaphor transforms and transmits experience, so do the media.

To behold, use or perceive any extension of ourselves in technological form is necessarily to embrace it.