media theory

In cars, in clothes, in paperback books; in beards, babies, and beehive hairdos, the American has declared for stress on touch, on participation, involvement, and sculptural values.

the invention of Euclidean space is, itself, a direct result of the action of the phonetic alphabet on the human senses.

Oral cultures act and react at the same time. Phonetic culture endows men with the means of repressing their feelings and emotions when engaged in action.

To behold, use or perceive any extension of ourselves in technological form is necessarily to embrace it.

Just as speech lost its magic with writing, and further with printing, when printed money supplanted gold, the compelling aura of it disappeared.

Literacy creates very much simpler kinds of people than those that develop in the complex web of ordinary tribal and oral societies.

pictographic and hieroglyphic writing as used in Babylonian, Mayan, and Chinese cultures represents an extension of the visual sense for storing and expediting access to human experience.

the beholding of idols, or the use of technology, conforms men to them.