media theory

Oral cultures act and react at the same time. Phonetic culture endows men with the means of repressing their feelings and emotions when engaged in action.

The artist picks up the message of cultural and technological challenge decades before its transforming impact occurs.

To behold, use or perceive any extension of ourselves in technological form is necessarily to embrace it.

the invention of Euclidean space is, itself, a direct result of the action of the phonetic alphabet on the human senses.

technical change alters not only habits of life, but patterns of thought and valuation,

The square room or house speaks the language of the sedentary specialist, while the round hut or igloo, like the conical wigwam, tells of the integral nomadic ways of food-gathering communities.

Pope Pius XII was deeply concerned that there be serious study of the media today. On February 17, 1950, he said: It is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of

Literacy creates very much simpler kinds of people than those that develop in the complex web of ordinary tribal and oral societies.

Print created individualism and nationalism in the sixteenth century.