marketing musings
The constructive relationship between consumer and culture goes in both directions. When we find something meaningful enough to save, to collect it, the action both etches it a little deeper into our hearts and it also creates a context around the artifact itself, whether song, image, or video — and context not just for ourselves but for other... See more
Kyle Chayka • Essay: The digital death of collecting - by Kyle Chayka - Kyle Chayka Industries
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