Marketing and AI
Strategic Prompting for Guided Generation
- Providing clear instructions and constraints : Airbnb used prompts to guide the GenAI models towards generating specific types of content, such as recommendations tailored to a guest's budget and travel preferences, agent suggestions for resolving inquiries, or chatbot paraphrases that maintained natural l
Link
Wiley, Generative AI for Business Leaders, Udacity, 2024
AI (Artificial Intelligence) and ML (Machine Learning) are two overlapping categories , in which popular applications involve tasks that require human-like intelligence and learning. AI encompasses any computer program aiming to replicate human intelligence, while ML algorithms use statistical models to perform tasks without explicit programming.
Link
Wiley, Generative AI for Business Leaders, Udacity, 2024
Why Is AI Now So Popular?
The 21st century has seen a dramatic increase in AI accuracy due to:
Generative AI has become increasingly powerful and is redefining what mankind is capable of.
The 21st century has seen a dramatic increase in AI accuracy due to:
- Advancements in processors
- Automated mining of big data
- Improved Machine learning algorithms, and
- Development of pre-trained AI models with open-source frameworks.
Generative AI has become increasingly powerful and is redefining what mankind is capable of.
Link
Wiley, Gen AI for Business Leaders, Udacity
Introduction to Generative AI
learn.udacity.comAttention Is All You Need (2017)(opens in a new tab) by Vaswani et al.
Primary Areas of Business Challenges Addressed by GitHub Copilot
- Developer efficiency and productivity : Improving developer speed and reducing code creation time are central goals. The LLM aims to suggest code completions, functions, and tests, alleviating repetitive tasks and accelerating development cycles.
- Code correctness and security : The L
Link
Wiley, Generative AI for Business Leaders, Udacity, 2024
These could be adapted to a marketing team:
Creative efficiency and productivity
Content correctness and security
Personalized creator experience
Benefits of Generative AI
Individual
Individual
- Customized content: AI systems can generate personalized news updates, recipes, vacation recommendations, and other content based on your preferences and interests.
- Assistance with creative tasks: Generative AI tools can help with tasks like emails, writing stories, poems, song lyrics, or scripts by generating
Link
Wiley, Generative AI for Business Leaders, Udacity, 2024
Key Innovations in Model Architecture
Two innovations have driven a lot of the recent improvements in Generative AI:
Two innovations have driven a lot of the recent improvements in Generative AI:
- Encoder-decoder system: two neural networks that compress and then expand the data
- Attention mechanism: ensures that important information isn't lost in the compression and expansion process, by "paying attention" to the important pi
Introduction to Generative AI
Wiley, Generative AI Business Leaders, Udacity, 2025
Foundation for the GTP.
Popular generative AI tools also use reinforcement learning in order to make improvements based on human perception. This is called Reinforcement Learning from Human Feedback (RLHF) and is a major reason why newer generative AI tools have gotten so much better.
Link
Wiley, Generative AI for Business Leaders, Udacity, 2024
How to Think about Generative AI from a Business Perspective
learn.udacity.comGenAI limitations:
—Factually incorrect / hallucinations
— Irreproducibility
— Validation and attribution
— Reductive
— Knowledge Cutoff