Manifesto
We don’t believe in busyness at Basecamp. We believe in effectiveness. How little can we do? How much can we cut out? Instead of adding to-dos, we add to-don’ts.
Jason Fried • It Doesn't Have to Be Crazy at Work

how many people you touched > how many people you reached
I believe it's easier to grow your business through relationships when your work is your passion. Talking about work doesn't become Sales, rather shared interest. And it works like a magnet, it connects you with like-minded people naturally.
you’re not building a product you’re engineering culture
If you're unsatisfied you have two options. Change your experience or change your relationship to experience. The first is agency, the second is spirituality. Both capacities are important, and it takes a lifetime to get the balance right
Jason Snyder • Tweet
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities
beware of mistaking past accomplishments and experience for future potential. Background and talent determine where people start, but character skills shape how far they can climb.
Adam Grant • Hidden Potential: The Science of Achieving Greater Things
“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting on the first one.”
―
Mark Twain
―
Mark Twain