Management & Leadership

You can’t inspire people by giving a talk. It only works in a movie. In reality, if you want to talk about project management, build a CRM, build a website –– it’s about the person who leads that product. You have to be excited about the details. They’re going to see that you’re excited about what they do, which is the details. I think you cannot

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The five principles of prompting I developed work equally well as management techniques for humans:

1. Give direction. Describe the desired style in detail, or reference a relevant persona . Whether you’re briefing Claude or a junior designer, “match the energy of Apple’s product pages—minimal, confident, lots of whitespace” is a much better

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3. The Invisible Sign: Everyone has an invisible sign hanging from their neck saying, “MAKE ME FEEL IMPORTANT!” Never forget this message when working with people.

4. Praise People to Success: Each of us craves recognition. Let people know you appreciate their performance, and they’ll respond by doing even better. Recognition is the most powerful of

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“I actually stay in the details,” Chesky told me. “CEOs at S&P 500, Fortune 100 companies, I think most of them aren't really in the details of their product. At some point, these companies get so big, that it's pretty typical that you get a little detached, that it's someone else's job to listen to customers. But it's not your job. And I've always... See more