Management & Leadership

Steve Jobs negotiates Apple's deal with Microsoft July 24, 1997

• #fyi — had a thought, no real hill to die on.


• #suggestion — there’s a hill, I’m not going to die on it. But this is what I would do if I were you.


• #recommendation — I’m climbing the hill, I won’t die on it. But I’ve thought about this a lot, and don’t ignore the feedback.


• #plea — I don’t like dying on hills and that’s not really what we do, but this

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14. If you win every debate, you’re probably accumulating silent resistance.

I’ve learned to be suspicious of my own certainty. When I “win” too easily, something is usually wrong. People stop fighting you not because you’ve convinced them, but because they’ve given up trying - and they’ll express that disagreement in execution, not meetings.

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