Make the Internet Weird Again

A movement to bring the internet back to its weird roots

The Rise of SNARF

SNARF stands for Stakes/Novelty/Anger/Retention/Fear. SNARF is the kind of content that evolves when a platform asks an AI to maximize usage. Content creators need to please the AI algorithms or they become irrelevant. Millions of creators make SNARF content to stay in the feed and earn a living.

Jonah Peretti • The Anti-SNARF Manifesto

This is one of the battles we are fighting. Kill SNARF with fire.

Bridge energy , therefore, is the capacity to hold the old and new stories simultaneously, then choosing to dance between them in the present moment. Bridge energy is pragmatic, grounded, earthy, gracious. It's a sense of responsibility. When we embody bridge energy, we acknowledge that every breath we take, every action, every word, is a chance to... See more

manifesto energy

This is where we can use nostalgia. Bringing the past into the present, finding the stories that people value and bringing them forward into a new age. The past coming forth into the present in order to unlock a brighter future.

Many manifestos—and humans, for that matter—end up consumed by one or the other as they grasp at certainty and control.

manifesto energy

Balance must be maintained between the old and the new. Neither can exist without the other.

The second energy is that of the new story . It’s animated by the human capacity to create, to dream, to believe what lays beyond the horizon is more beautiful than what lays behind us. It is the energy of possibility, hope, airiness, and faith. It's what emerges when we drop the protective shield of cynicism, allow our hearts to act as compass, an... See more

manifesto energy

This is Human Insurance. We want to protect what makes us human, and not let anyone take that from us.

First, there’s the energy of the old story . It’s animated by a clear-eyed awareness of the injustice and suffering woven through the status quo. Old story energy is fire, anger, urgency, compassion. It’s what emerges when the veil is lifted on the inner workings of our disquiet, and you see what you’re fighting against. You’ve met the enemy, and a... See more