TheMCH

Better models won't decide the next wave of AI winners. Better experiences'll decide them.

Product success will largely be determined by intention and vision—before anything is built, before AI or humans begin creation. As engineering becomes focused on pushing the AI frontier, design's role shifts to making these powerful but complex tools intuitive, accessible, and desired. Just as users choose products for their value rather than... See more

While AI can generate endless “perfect” outputs, the crucial design decisions are innately human: which questions to ask, guided by feeling & relationships rather than pure logic, and aligning execution against context and strategy. AI might generate hundreds of landing page variants, but it takes design sensibility to know which will genuinely... See more

The tendency to think of A.I. as a magical problem solver is indicative of a desire to avoid the hard work that building a better world requires. That hard work will involve things like addressing wealth inequality and taming capitalism. For technologists, the hardest work of all—the task that they most want to avoid—will be questioning the

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