loving the process

The only things I allow myself to feel regret about are past food, clothing, and hair choices. Everything else, I think of as part of my path, my journey. All the steps we’ve taken have led us to where we are. For some reason, in this culture, we always want to win, be right, comfortable, and happy. There is, however, tremendous value in losing, in... See more

"If you already live a comfortable life, then choosing to make more money but live a worse daily life is a bad trade.

And yet, we talk ourselves into it all the time. We take promotions that pay more, but swallow our free time. We already have a successful business, but we break ourselves trying to make it even more successful.

Too much focus on... See more

All desire is a desire for being.”

We think we want things, but every desire points to a way of life, a kind of person we long to become. Objects seduce us not with their utility but with their promise of transcendence—status, attention, belonging.

So much of getting good at anything is just pure labor: figuring out how to try and then offering up the hours...

...Pleople always assume I'm interested in the end result-the wonderful thing they've made-when what I'm really interested in is the process. How did you get this way and why? I'm curious about the ugliness of trying, the years and years... See more

Nothing looks the way I thought it would look. Some of it has been more delightful than I expected, much of it has been more heartbreaking than I ever planned for — or thought I could survive. Yet here I am, living out the story that I am, at best, co-creating in collaboration with mysterious and invisible forces. It has been, at every turn,... See more

It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty... See more

Lombard was more sophisticated than Bow, but she had the same bald enthusiasm for life: “I love living,” she declared. “Eating, sleeping, and waking up again, skeet shooting, sitting around an old barn doing nothing, my work, taking a bath, talking my ears off, the little things, the big things, the simplest things, the most complicated things — I... See more