sometimes people ask something like “do you think this could work?” and I sorta waffle around on it
but I realize my truer answer is something like: it’ll probably work IF *you* believe it will work and *you* commit to making it work for 7+ years
Every few years, someone discovers a marketing channel that works unusually well. They write about it. Other people copy it. The channel gets crowded. The platform that hosts the channel notices the activity and starts charging for access. The channel’s effectiveness declines. Everyone moves on to the next channel. This cycle has been running since... See more