long-term thinking
musings on long-term thinking in a shortsighted world. we overestimate what we can do in a year, underestimate what we can do in 10 kinda thing.
Juan Orbea and
long-term thinking
Forethought Foundation
forethought.org
As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the... See more
Author Address • The Ungated Manifesto
The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But
... See moreSuzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
There is a common issue of over-optimizing the metrics in business, which can damage the whole system.
Doing the wrong thing efficiently is actually worse than doing the right thing badly.
– Rory Sutherland