long-term thinking
Juan Orbea and
long-term thinking
Juan Orbea and
The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But
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Everything takes longer than you think.
The problem isn’t that you’re not working fast enough--the problem is your expectations were never realistic to begin with.
All you have to do is just be 5% better than everyone else who’s really bad at it. You don’t have to get everything perfect… you just have to be a little bit better so you can survive the war of attrition.