There is a common issue of over-optimizing the metrics in business, which can damage the whole system.
Doing the wrong thing efficiently is actually worse than doing the right thing badly.
– Rory Sutherland
Thousands of people will want to start a Substack or podcast. Something like 1% of them or less will stick with it consistently for 2+ years. If you commit to things for 10+ years, you develop what appear to be superpowers
When my dad and I started Philz, we didn’t open our second store until nearly 5 years after founding. It takes time to set the foundation. The beauty of brick & mortar is you learn in real time and can iterate in the moment.