long-term thinking

The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But

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Don’t get fooled by the insane outliers. It’s a long, slow road. But if you can stomach the wait, the embarrassment, and the frustration, you just might make it.

We tend to overestimate what we can do in a day, and underestimate what we can achieve in a decade. Miraculous things can be accomplished if you give it ten years. A long game will compound small gains to overcome even big mistakes.

Indeed the Oak tree King of Limbs, in Britain is over 1,000 years old. It has been growing quietly in place since before the Norman Conquest. The King doesn’t much care about one iPhone model to the next. 

Millennia long scales of engagement with the world around us are almost unimaginable when contrasted with the 2 week long Agile sprints popular... See more