long-term thinking
Juan Orbea and
long-term thinking
Juan Orbea and

The Shawshank Redemption failed at the box office but went on to gross more than $100 million as a cult classic.
The 48 Laws of Power missed the bestseller lists for more than a decade and still sold more than a million copies.


Our ideal outcome as a company is not becoming the next Facebook (god forbid), it’s becoming the next Nishiyama Onsen Keiunkan, a hot spring hotel in Japan, and one of the world’s oldest businesses (founded in 705 AD).
This a very interesting read on long-lived institutions. A few facts: most of the oldest companies in the world are in Japan. 90% of the companies that are over 200 years old have 300 employees or less, they’re not mega companies