Our modern world seeks to focus us towards the short term and praises quarterly growth. But in the real world, away from high frequency ledger entries and global capital flows. It takes 100-120 years for an oak tree to grow from seed to full canopy height. It takes three human generations to grow a tree.
The reason I say, "Listen, man, you guys should be reading Estee Lauder's autobiography", is because it is my belief that if you were able to bring her back from the dead and let her start a company today, she'd be kicking most entrepreneurs ass, up and down the court, Edwin Land too. Edwin Land started working on what would become Polaroid when he... See more
We tend to overestimate what we can do in a day, and underestimate what we can achieve in a decade. Miraculous things can be accomplished if you give it ten years. A long game will compound small gains to overcome even big mistakes.
When my dad and I started Philz, we didn’t open our second store until nearly 5 years after founding. It takes time to set the foundation. The beauty of brick & mortar is you learn in real time and can iterate in the moment.