long-term thinking
Juan Orbea and
long-term thinking
Juan Orbea and
Thousands of people will want to start a Substack or podcast. Something like 1% of them or less will stick with it consistently for 2+ years. If you commit to things for 10+ years, you develop what appear to be superpowers
The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But
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The Shawshank Redemption failed at the box office but went on to gross more than $100 million as a cult classic.
The 48 Laws of Power missed the bestseller lists for more than a decade and still sold more than a million copies.