Local News & Information

Fast-forward to the near future: AI has the potential to change the fundamentals of local news. In 2026, the news organizations that thrive will stop thinking of themselves as publishers and start operating as community information utilities. They won’t just report on the school board meeting. They will show you when it happens, let you search past... See more

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

UW Madison professor of journalism, Sue Robinson, recently publishedHow Journalists Engage: A Theory of Trust Building, Identities, and Care . In it, she names the new roles and skill sets that those working in journalism need to invest in so that information can be used and trusted. They include:

• Relationship Builder


• Community Collaborator


• Community

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public service journalism is a load-bearing prerequisite for democracy

Journalists tend to think of themselves as individual talents; driven by their own intrepid instincts, they find and uncover the stories of others. Instead, we should think of our work as one element within an interconnected ecosystem of social services.

There is a sense of validation and pride that comes from being witnessed in a communal setting. My son’s high school wasn’t known for sports but one year it happened to have one of the top long-distance runners in New York state. There was no shortage of information about this guy. Beautiful color images of him huffing and puffing could be found on... See more

Local journalism, no matter what form it’s in, truly does contribute to the fabric of a community. You’re not going to find too many large market sources of news reporting on your local city council or the high school basketball scores. Things like that might sound silly to a lot of people but truly are important to small communities... Keeps us... See more

Asynchronous forms of engagement can be synchronized with regular weekly or daily reports provided by the platform that serve something of the function that “talk of the town” columns in local newspapers used to provide.

Often that expansion is accelerated by regional advertisers, acquisitions of smaller newsletters, or local economic development groups that actively recruit 6AM City to launch in their communities.

Historically, the company focused on mid-tier cities — places with strong civic pride but limited competition — rather than media-saturated metros like... See more