Local News & Information

What would that media look like? It would be one where economic reporters are embedded in blue-collar communities and neighborhoods rather than financial districts, and source networks built around people with direct experience instead of outside analysts. Centering inflation coverage around wage stagnation rather than the stock market and written... See more

Audience growth, however, has rarely been romantic.

“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”

Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.

This research looks at the influence of three commonly cited features on the success of digital local news outlets: the background of the publisher, experimentation with different revenue streams, and the wealth of the surrounding community. Of the three, only the wealth of the community is statistically correlated with “success” (which we define... See more

For Sand and Hunt, there is a clear understanding of what must be done. America needs a working-class media. It’s something that has preoccupied me for years. If we thought of it as precariat media, we would also include the falling middle class that I have called the middle precariat (including most freelance writers right now). After the 2024... See more