Local News & Information

I am moving away from the “grant for life” model. This $330k seed investment acts as the bridge to self-sustainability. The grant covers the first 12 months of professional salaries and the total front-loaded cost of the “Coordination Layer.” By Month 13, our target 20% conversion rate should generate the monthly recurring revenue required to carry... See more

UW Madison professor of journalism, Sue Robinson, recently publishedHow Journalists Engage: A Theory of Trust Building, Identities, and Care . In it, she names the new roles and skill sets that those working in journalism need to invest in so that information can be used and trusted. They include:

• Relationship Builder


• Community Collaborator


• Community

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Let’s remind ourselves: Journalism isn’t just writing articles.

Let’s put humans front and center — the readers we serve, engaging them more deeply, inviting them closer. We need strong bonds, community, events. We need to do what AI platforms aren’t interested in, because it doesn’t scale, it’s not safe, it’s not predictable.

This new form of local journalism has some common characteristics:

• Provides news and information through accessible products that address information gaps.


• Organizes and trains community members, building inclusive pipelines for involvement in journalism and media as civic engagement.


• Relies on stakeholder engagement and audience feedback loops to

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The metric for success isn’t a top-performing story — it’s whether the system is more connected and aware of itself than it was before, and whether unlikely collaborations or new alliances are leading to novel insights and useful interventions.

At the same time, local journalism is not always a pure civic good. It has historically excluded, demonized, and marginalized communities of color, poorer neighborhoods, and immigrant populations (Bedingfield and Forde, 2021). Local media often chases subscribers in wealthier, whiter neighborhoods while applying “if it bleeds it leads” logic in its... See more

All of this will tend to require that national actors— who sometimes like to act like every solution they offer is, almost definitionally, turnkey— become much better acquainted with the detailed operations of those they are seeking to help. And that will mean understanding that, at the operational level, almost every local newsroom is different,... See more

What would that media look like? It would be one where economic reporters are embedded in blue-collar communities and neighborhoods rather than financial districts, and source networks built around people with direct experience instead of outside analysts. Centering inflation coverage around wage stagnation rather than the stock market and written... See more