Local News & Information

Brown and Jaźwińska posit that there are some counterforces in the publisher toolkit, including owned-and-operated platforms and cultivating more direct relationships with audiences.

In 2019, 21% of Americans had ever met a local reporter, down from 26% in 2016. That’s not surprising given that the number of reporters per 100,000 has dropped a staggering 62% since 2004. That will lead to local news being less trusted.

Journalists tend to think of themselves as individual talents; driven by their own intrepid instincts, they find and uncover the stories of others. Instead, we should think of our work as one element within an interconnected ecosystem of social services.

This research looks at the influence of three commonly cited features on the success of digital local news outlets: the background of the publisher, experimentation with different revenue streams, and the wealth of the surrounding community. Of the three, only the wealth of the community is statistically correlated with “success” (which we define... See more

We’re the providers of information and we want to be the distributors. But Google now wants to be the distributor.

UW Madison professor of journalism, Sue Robinson, recently publishedHow Journalists Engage: A Theory of Trust Building, Identities, and Care . In it, she names the new roles and skill sets that those working in journalism need to invest in so that information can be used and trusted. They include:

• Relationship Builder


• Community Collaborator


• Community

... See more

The death of the obituary matters because local features can be an antidote to the trends of polarization and demonization. Cable news dehumanizes. Community news can rehumanize.