Local News & Information

Audience growth, however, has rarely been romantic.

“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”

Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.

While Americans in polls report historically low levels of trust in the media, it could be in large part because much of the press hasn’t been speaking to the concerns of their everyday lives. It would mean incorporating the knowledge and skills of reporters like Heather Bryant, who grew up in rural Missouri, where her lower-income family would buy... See more

Journalists tend to think of themselves as individual talents; driven by their own intrepid instincts, they find and uncover the stories of others. Instead, we should think of our work as one element within an interconnected ecosystem of social services.

We’re the providers of information and we want to be the distributors. But Google now wants to be the distributor.

Ken Doctor’s media brand Lookout in Santa Cruz and Eugene, Oregon uses AI to automate the assembly of hyperlocal neighborhood newsletters from public data sources like permits, roadwork, inspections, crime reports, weather, and events. But Lookout is more than a local news outlet. It is a platform for solving local problems together with the... See more

Participatory journalism aims to involve the communities traditionally ignored by local news, empowering them to observe government directly to improve both representation and engagement (Green, Holliday and Rispoli, 2023). The reorientation of journalism from gatekeepers of information dissemination to facilitators of information gathering is... See more