Local News & Information
Audience growth, however, has rarely been romantic.
“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”
Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.
“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”
Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.
full of people who are committed to celebrating the city, investigating its institutions and bringing readers together via amazing conversations and events
Joshi Herrmann • Irrational optimism and the rebuilding of local journalism
Surveys to help communities see themselves
A right-of-center take on Nextdoor
UW Madison professor of journalism, Sue Robinson, recently publishedHow Journalists Engage: A Theory of Trust Building, Identities, and Care . In it, she names the new roles and skill sets that those working in journalism need to invest in so that information can be used and trusted. They include:
- Relationship Builder
- Community Collaborator
- Community
What Could Happen If We Give Up Saving Journalism?
Local journalism shouldn’t just close gaps. It should help residents understand how to show up better at public meetings. When people know the backstory, civic participation closes the loop.