Local News & Information

What I have learned in my years studying the role of journalism in civic discussion is that democracies are best served when media coverage focuses on issues that affect society and people’s everyday lives and minimizes “horse race” reporting that obsesses over who is ahead in opinion surveys or fundraising.

I think there’s an opportunity to create something very substantial here in Manchester: a company that revives local journalism across the country and connects people via storytelling , a means of human communication that goes back much longer than the history of newspapers. As the popularity of American magazine-style journalism shows, people... See more

For Sand and Hunt, there is a clear understanding of what must be done. America needs a working-class media. It’s something that has preoccupied me for years. If we thought of it as precariat media, we would also include the falling middle class that I have called the middle precariat (including most freelance writers right now). After the 2024... See more

full of people who are committed to celebrating the city, investigating its institutions and bringing readers together via amazing conversations and events

Six years later, Jeff Jarvis wrote a frustrated post on his blog Buzz Machine. Hurricane Sandy had just devastated his New Jersey neighborhood. He needed to know which streets were passable, where power crews were actually working, which gas stations had fuel. His local news outlet published stories about the devastation but left the community on... See more

Audience growth, however, has rarely been romantic.

“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”

Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.

“We realized it’s almost better to empower a single editor in each market,” Heafy said, “and centralize the rest of the operations.”

Behind that shift was something few media startups bother to build: a literal playbook. Heafy described a printed manual, four to five inches thick, that detailed every step of launching and operating a local... See more