Local News & Information

1/This study suggests that global use of social media over time leads to global sorting into just two primary camps, or worldviews. If their hypothesis is correct, it has profound implications for the world in the coming years. h/t @jonathanstray https://t.co/sPbQufHfSG https://t.co/DgFukvxvh5

There is a sense of validation and pride that comes from being witnessed in a communal setting. My son’s high school wasn’t known for sports but one year it happened to have one of the top long-distance runners in New York state. There was no shortage of information about this guy. Beautiful color images of him huffing and puffing could be found on... See more

For Sand and Hunt, there is a clear understanding of what must be done. America needs a working-class media. It’s something that has preoccupied me for years. If we thought of it as precariat media, we would also include the falling middle class that I have called the middle precariat (including most freelance writers right now). After the 2024... See more

Perhaps this partly helps explain the sense of anger often seen among rural Americas. They have less local news — and don’t see themselves in their own media. Only 41% of those in rural areas said the local media mostly covered their communities; by contrast, 62% of urbanites said the local news had them covered. It’s likely that the decline of... See more

Audience growth, however, has rarely been romantic.

“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”

Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.