Local News & Information

"The large metro dailies covered a broad geographic region," Dougherty told me. "That was their strength and then their downfall. They may not cover the town unless the shit hits the fan, but they don't inform people of what it feels like to live there."

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

Ken Doctor’s media brand Lookout in Santa Cruz and Eugene, Oregon uses AI to automate the assembly of hyperlocal neighborhood newsletters from public data sources like permits, roadwork, inspections, crime reports, weather, and events. But Lookout is more than a local news outlet. It is a platform for solving local problems together with the... See more

But let’s go one step further than drawing charts. If we believe that extreme proximity is the ONLY financially viable direction forward—and let’s be clear, that conversion rate demands it—we have to change how we treat hyperlocal newsrooms. We need to stop treating them like “passion projects” operated by burnt-out freelancers. We need to start... See more