Local News & Information

Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

Audience growth, however, has rarely been romantic.

“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”

Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.

There is a sense of validation and pride that comes from being witnessed in a communal setting. My son’s high school wasn’t known for sports but one year it happened to have one of the top long-distance runners in New York state. There was no shortage of information about this guy. Beautiful color images of him huffing and puffing could be found on... See more

While Americans in polls report historically low levels of trust in the media, it could be in large part because much of the press hasn’t been speaking to the concerns of their everyday lives. It would mean incorporating the knowledge and skills of reporters like Heather Bryant, who grew up in rural Missouri, where her lower-income family would buy... See more