Local News & Information

Perhaps this partly helps explain the sense of anger often seen among rural Americas. They have less local news — and don’t see themselves in their own media. Only 41% of those in rural areas said the local media mostly covered their communities; by contrast, 62% of urbanites said the local news had them covered. It’s likely that the decline of... See more

Audience growth, however, has rarely been romantic.

“We’ve gotten really good at Meta lead ads,” Heafy said. “We can acquire subscribers for under a dollar.”

Despite Facebook’s declining cultural cachet, Heafy remains blunt about its effectiveness. The company uses paid acquisition as a baseline, comparing every other growth tactic against it.

Participatory journalism aims to involve the communities traditionally ignored by local news, empowering them to observe government directly to improve both representation and engagement (Green, Holliday and Rispoli, 2023). The reorientation of journalism from gatekeepers of information dissemination to facilitators of information gathering is... See more

Six years later, Jeff Jarvis wrote a frustrated post on his blog Buzz Machine. Hurricane Sandy had just devastated his New Jersey neighborhood. He needed to know which streets were passable, where power crews were actually working, which gas stations had fuel. His local news outlet published stories about the devastation but left the community on... See more

UW Madison professor of journalism, Sue Robinson, recently publishedHow Journalists Engage: A Theory of Trust Building, Identities, and Care . In it, she names the new roles and skill sets that those working in journalism need to invest in so that information can be used and trusted. They include:

• Relationship Builder


• Community Collaborator


• Community

... See more

Local journalism shouldn’t just close gaps. It should help residents understand how to show up better at public meetings. When people know the backstory, civic participation closes the loop.

The new public square is not centred on a stable set of shared sources; instead it is structured by a small number of competing, for-profit platform companies bundling a bewildering array of stuff for different people in different ways through various ranking and recommendation algorithms.

Audiences and advertisers seem to prefer this new reality,... See more