Local Community

We find that people in the U.S. who are surrounded by prompts and reminders to participate in generosity-related activities are more likely to participate in them .

The first thing is shrinking the service area. We serve four neighborhoods — about 8,000 to 12,000 people. If you have too big of a service area, you can't cover it effectively. We ensure that everybody gets access. Access is a big deal. We're aggressively pursuing clients, versus waiting for them to come to us. Some people don't know how to ask... See more

Digital intermediation could help offer this kind of access to what Zacka calls “the lively and diverse intermingling of strangers in the public arena” and what the urban planner Jane Jacobs described as the “great and exuberant richness of differences and possibilities, many of these unique and unpredictable—and all the more valuable because they... See more