Live Digital

Short-form is critical for building audience, but long-form is critical for building engagement.  In the context of today’s revenue share formulas and sponsorship models, high-quality fan engagement will be the key to long-term success as the industry continues to evolve.

What was particularly fascinating, though, was that being in a live audience in the theatre (red line) led to higher highs and lower lows than watching in a small group (yellow line) in my lab. It was even more reduced when people watched the movie alone (brown line) in my lab. In fact, because of the scaling it looks like they flatlined but I can assure you, the peaks and troughs are present, they are simply greatly reduced in size.

Collective effervescence led to emotional enhancement, making the live performance with a big audience that much more impactful.