by María Albert · updated 3d ago
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María Albert added 2mo ago
María Albert added 2mo ago
- Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See moreMaría Albert added 2mo ago
María Albert added 3mo ago
Andy Greenaway on LinkedIn: CHOOSE THE RIGHT LEADER (BECAUSE IF YOU CHOOSE THE WRONG ONE, YOU'RE… | 241 comments
María Albert added 3d ago
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