language
The power of qualitative research is its magical ability to generate description. Where quantitative measures, qualitative describes the qualities of the human experience
Peter Spear • The Question of Why

Words shape our ideas, how we see the world, and how we relate to one another. As design teacher and researcher Anne Galloway says:
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
“Language doesn’t just make things—it assembles, cobbles together, entire worlds and all the relations within.”
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
Nicole Fenton • Words as Material
“So thinking is prior to language. What language contributes is to firm up certain particular ways of seeing the world and give fixity to them. This has its good side, and its bad. It aids consistency of reference over time and space. But it can also exert a restrictive force on what and how we think. It represents a more fixed version of the... See more
The Master and His Emissary Quotes by Iain McGilchrist
Cartographer
kuochinyun.wordpress.comNames are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.comThe people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson
"economy of words"