language
Names are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.coma beautiful passage from sublime’s innaugural zine on why language matters, in the context of building a different web.

The world is built by those who can think, but it is ran by those who can articulate.

The more powerful communication technologies become, the more people will fight wars over words instead of territory. Language, when wielded at scale, is among man's most powerful weapons.