language
The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson
Names are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.comThe power of qualitative research is its magical ability to generate description. Where quantitative measures, qualitative describes the qualities of the human experience
Peter Spear • The Question of Why
Babelification
Language, as a social instrument, is more than its content. It’s also a signifier defining the speaker. Therefore language, whether expressed as slang, dialects, patois, or accents, is a marker of cultural identity. The language you use signals to other people: am I like you? Do we come from the same place? Do we share perspectives?... See more
Language, as a social instrument, is more than its content. It’s also a signifier defining the speaker. Therefore language, whether expressed as slang, dialects, patois, or accents, is a marker of cultural identity. The language you use signals to other people: am I like you? Do we come from the same place? Do we share perspectives?... See more

From Donald Knuth “The language in which we express our ideas has a strong influence on our thought processes.”
To share parts of ourselves as a way of undoing aloneness, as a method of connection, as a form of putting words to something someone else might not yet have the words for, feels like shining a flashlight on something that would otherwise stay hidden, or as Ocean Vuong said, building fire escapes for each other.
Sometimes you want to say things, and you’re missing an idea to make them with, and missing a word to make the idea with. In the beginning was the word. That’s how somebody tried to explain it once. Until something is named, it doesn’t exist.