Landing pages

i still feel the same way about landing pages: all the flashy bits (mostly) get in the way of telling a simple story about why anyone should care about using your product

2019 when we got started with Linear, most SaaS websites at the time seemed to be these "Corporate Memphis" sites with vague benefit statements and weird colorful illustrations. No screenshots of the product and dark sites were very rare in B2B SaaS.

The TL;DR

The data is clear: when it comes to improving conversion, try keeping it simple. This applies to marketing emails (skewing toward unformatted and conversational), landing pages (“ugly” but functional), and messaging (fewer lofty brand promises).