LAD Awards Workshop

The rise of surveillance aesthetics in campaigns. Turing surveillance into a feature instead of a flaw.

The end of casual aesthetics, we are all art directors now.

Concepts, Visual Anchors, Universe, Themes, Composition.

Nature in tech

Nostalgia – Translucid Product Design

Product felt vulnerable back again.

End of cringe culture – Trying hard is cool again

Are we finally seeing the sun rise after a decade of cringe culture🌞?

Today: A look back at how ‘cringe culture’ has contributed to the conservative social and behavioural attitudes of Gen Z, some green shoots emerging that signify a return to the pursuit of passion, and a call out to brands who have adopted the disaffected attitude of online teenagers - the well has run dry, give us something really worth looking at.

El efecto Zeigarnik – uso de brand assets, pero también de la necesidad de nuestro cerebro de completar lo que percibe como inacabado

The Desire for Fiction
Authenticity is one of the most overused words in modern culture - and it’s a false god to follow.

Today: a look at some of the pitfalls we’ve fallen into as people and brands chase the authenticity dragon, why we’re heading into an era where we’re re-establishing old categories and boundaries, and what the role of brand should be - not a societal saviour, but a reprieve that grants great access to fiction.

Onlince Culture Curators – The future of digital content by The Newyorker

Micrographics – the aesthetics of technical information

https://www.behance.net/gallery/73516343/Aesthetics-of-technical-information-(visual-research)