LAD Awards Workshop

Front Office Campaign – Overworked

Onlince Culture Curators – The future of digital content by The Newyorker

2000’s Nokia Ad

GEN Z – Branding

The Desire for Fiction
Authenticity is one of the most overused words in modern culture - and it’s a false god to follow.

Today: a look at some of the pitfalls we’ve fallen into as people and brands chase the authenticity dragon, why we’re heading into an era where we’re re-establishing old categories and boundaries, and what the role of brand should be - not a societal saviour, but a reprieve that grants great access to fiction.

End of cringe culture – Trying hard is cool again

Are we finally seeing the sun rise after a decade of cringe culture🌞?

Today: A look back at how ‘cringe culture’ has contributed to the conservative social and behavioural attitudes of Gen Z, some green shoots emerging that signify a return to the pursuit of passion, and a call out to brands who have adopted the disaffected attitude of online teenagers - the well has run dry, give us something really worth looking at.

Nostalgia – Translucid Product Design

Product felt vulnerable back again.

The end of casual aesthetics, we are all art directors now.

Concepts, Visual Anchors, Universe, Themes, Composition.