Commercial Behaviours
A toolbox of inspiration and action.
Commercial Behaviours
If you ever feel regret about past life decisions or paths not taken, there is really only one solution that can make it all wash out and not matter in the end: just be even higher agency and go farther off the beaten path. That stuff only matters if you are low-agency!
Marko Jukicx.comStudents aren’t cheating because AI made it easier—they’re cheating because, for generations, we’ve taught them that the grade is more important than the knowledge — Terry Underwood
It is very difficult, highly inefficient, and non-meritorious to get ahead in life on any conventional path — there are too many people pursuing the same thing, including most people evaluating you being phonies themselves who can’t recognize talent. In contrast, pursuing small niches is much easier to get ahead in — if the whole niche ends up... See more
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
For low-agency normies, a life-path point of divergence like getting into Harvard versus going to community college, or a certain job, can truly be permanently life-altering. But high-agency weirdos will always be pulled off the track to what compels them, no matter which track.
Marko Jukicx.com