Commercial Behaviours
A toolbox of inspiration and action.
Commercial Behaviours
For low-agency normies, a life-path point of divergence like getting into Harvard versus going to community college, or a certain job, can truly be permanently life-altering. But high-agency weirdos will always be pulled off the track to what compels them, no matter which track.
Marko Jukicx.com
The idea that “fortune favors the bold” is not an observation about the nature of divine agency, it is an observation about the interaction of active human agency, luck, and unintended consequences. Fortune appears to favor the bold because the bold are making their own luck by acting in obvious ways in response to obvious imperatives. Failure of
... See moreVenkatesh Rao • The Art of Gig, Volume 1
There’s only one way to start building this kind of network, which is to act with generosity towards others before you know whether it will be reciprocated. Generosity can be in the form of attention, e.g. being an unusually responsive conversational partner. It can be in the form of time, e.g. going out of your way to meet somebody where it’s... See more
How do we resist the pressure to follow established playbooks? How do we embrace the periods of relentless action before results? How can we navigate periods of uncertainty, mystery, and doubt without being irritable?
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See more