Journalism

Poucos álbuns recém-lançados se fixam na memória até mesmo entre especialistas. Cada vez mais o consumidor ouve música aleatoriamente, como quem belisca um embutido sem se dar conta do veneno que ingere. O interesse por conceitos sonoros, autorias de composição, produção e arranjos e fichas técnicas é característica de poucos aficionados

I'm not sure many of us have the luxury of just being ‘one thing’ in a world where our audience is increasingly fragmented

Instead of just something telling people what happened, they are seeking out people who can explain what it means, and what impact it has.

after people come to newspapers directly, the outcome is that many people feel that the journalism wasn’t worth paying for, isn’t trustworthy, doesn’t provide the level of information needed, and is not focused enough.

"which mix of platforms serves our business model?"

If news becomes so personalised that two citizens no longer share a common set of facts, how can they have a meaningful discourse about the world they share together?

Our democracies don’t rely on unanimity but on a basic shared reality. Without such a baseline, public debate becomes a collision between incompatible realities rather than competing... See more

“ Dentro de um grande jornal, descobrir alguma coisa do underground dá charme, mas a nossa visão é mainstream . Emplacar um novo artista na capa de um segundo caderno é cada vez mais difícil, e você se cerca de argumentos para dar destaque”

It’s this shift towards explanatory, focused, fact-based (rather than opinion-based), audience-centric news where the journalists are the professionals that people connect with rather than mere reporters who pretend to know nothing while providing random news.

Gen Z are not looking to get thousands of random news stories. They are looking for... See more