Jony Ive 🍥
"nothing was left to chance; everything must be deeply considered"
via source
We don’t do focus groups—that is the job of the designer,” said Jony. “It’s unfair to ask people who don’t have a sense of the opportunities of tomorrow from the context of today to design
Innovation,” he wrote, “is rarely about a big idea; more usually it’s about a series of small ideas brought together in a new and better way.
At Steve Jobs’ funeral Jony Ive said: “I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily just squished.”
a beautiful product that doesn't work very well is ugly.