Iterate!

“A 5-step process for nearly anything:

1) Explore widely. Find out what is possible.

2) Test cheaply. Run small, quick experiments. Sample things.

3) Edit ruthlessly. Focus on the best. Cut everything else.

4) Repeat what works. Don't quit on a good idea.

5) Return to 1.”

So here are my new rules:

• Keep it simple, make it fun.


• Start before you're ready.


• Done is better than perfect.


• Run it as a 30- or 90-day experiment. Get feedback. See what works, and what doesn't.


• If you want to, do it again. Only better.

As you experiment, keep checking in, and asking questions:

• Is this working?


• Am I enjoying it?


• Is it helping or ente

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So here they are, my personal rules for blogging.

1. Three posts a week, more or less.


2. One idea per post. If I find myself launching into another section, cut and paste the extra into a separate draft post, and tie off the original one with the word “Anyway.” Then publish.


3. No hedging, no nuance. If I’m getting in a twist about a sentence, take it out.


4. Gi

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Commit to following through on what you’ve already planned or launched before you chase the next creative, experimental, or shiny idea. “Earn the right to build” and “have respect for sequencing” are principles I’ve internalized.