Is Branding dead ?
Brand as product's secret weapon
uxtools.kit.com
I’ve had dozens of conversations with founders who wanted the same level of quality we’re known for, but faster and at a lower price. At first, I resisted. Our work has always been high-touch, human-led, and intentionally premium.
The way we build brand, product, and marketing has unequivocally shifted. You can either ignore it or adapt to it. Like
... See moreIThis summer brought more change in digital branding, product design, and marketing than I’ve ever seen. Timelines are shorter. Budgets are tighter. Expectations for quality have only gone up.
A year ago, if someone asked for “cheap, fast, and good,” you’d tell them to pick two. Today, with the right mix of tools and talent, all three are possible,
... See moreThe nature of internet marketing makes it easy to have a highly accountable, metrics-driven view – but companies that are highly metrics driven easily overlook hard-to-measure issues like brand and user experience. The reason is that when all product decision-making is run through metrics-driven reports, soft things like “Brand” show up as costs,... See more
Why metrics-driven startups overlook brand value at andrewchen
The boring answers
What might be flashing through your head are the easy ideas:
What might be flashing through your head are the easy ideas:
- ad creatives (and landing pages, and really all assets) will have infinite variations, and it’ll be easy to generate/test many of them
- video, audio, and other forms of content will be much cheaper to create, thus more accessible to a wider swath of marketers
- LLMs will