Hooray, internet

Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.

But here's the thing: being able to say, "wherever you get your podcasts" is a radical statement . Because what it represents is the triumph of exactly the kind of technology that's supposed to be impossible: open, empowering tech that's not owned by any one company, that can't be controlled by any one company, and that allows people to have owners... See more

The web is not dying. The web is huge. The web is ever-expanding. The fact that the web is just the same 5 big websites is a fucking lie. It’s like saying the restaurant industry is the same 5 fast food chains. It is not. It’s up to you to decide to stop visiting those 5 sites and stop ingesting their fast food content.

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more