interesting ideas
convenience culture is killing our creative impulses
youtu.be
And it dawned on me that I might have to change my inner thought patterns… that I would have to start believing in possibilities that I wouldn’t have allowed before, that I had been closing my creativity down to a very narrow, controllable scale… that things had become too familiar and I might have to disorient myself.
-Bob Dylan
"Running one mile has more in common with running a marathon than sitting at home.
Investing $100 has more in common with being a millionaire than being broke.
Writing one sentence has more in common with writing a book than never writing one.
It always feels small in the beginning and the big goals seem far away. It's easy to talk yourself out of the
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The dilemma of chasing spectacle versus achieving lasting impact by starting small and cultivating deep, sustainable engagement.
TRANSCRIPT
It's interesting to think about if you're playing the game of spectacle, there's only sort of one path forward, which is more or bigger. Yeah. And mischief trapped ourselves in that own game. Like we've, we built the game, we designed a game. We want it because we're a player of one. And then we essentially are trapped by the game unless we
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Discussing the diminishing returns of virality and the strategic pivot towards building long-term value with smaller, engaged audiences.
TRANSCRIPT
And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?
I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of
... See moreThis is true only because we’ve changed the physics of culture and society towards “information”
When we choose to dematerialize our culture and society to become information bits and clusters. Connected over networks / media rails. We lose the literal “thing-ness” that persists over... See more
Reggie Jamesx.comIdeas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty
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