intangible value
sari and
intangible value
INVERSION OF VALUE OF PHYSICAL TO VALUE OF MENTAL CONTENT OF PRODUCTS AND SERVICES
Dee Hockdeewhock.com
People who insist that every product decision should be metrics-driven would also have to logically admit that theirs will be the first job to get automated by AI.
Shreyas Doshix.comBut, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future ... See more
Rory Sutherland • Rory Sutherland: Life lessons from an ad man
do you ever find it weird that as a culture we decided that “progress” just means advancement in technology and numbers on a spreadsheet,
and that things like moral advancement, human joy, positive relationships, fulfillment, psychological development, and purpose don’t count?
River Dakinix.comThe concept of efficiency — how much one can accomplish per unit of time (or per dollar, etc.) — requires a quantitative numerator as well as a denominator. It requires a metric. Therefore, it tells us nothing about results we cannot quantify or measure. When we gear our society around efficiency, we produce more and more of the measurable, while t... See more
