Insights

I’m a designer. As a designer, I feel the need to be original. If you’re a designer, or even if you’re just interested in design, you probably feel the need to be original, too. We tend to worship inventors and originators, designers who were trailblazing and innovative. And we copy them.

what if I saw the collection of projects on my plate not as the disorganized mess of an individual creator, but more like the catalog of a label? What if I was a label?

When I tried on this lens, the effect was immediate. As an individual creator I was desperate for a hit with everything I did. But when I thought of my work as a label, my projects... See more