innovation
One does not get a jet engine by improving the propeller. One does not breed horses until they give birth to a car. Telephones did not come from research on mail. Where on earth did the inspiration for the transistor and these other "leaps" of innovation come from to begin with?
Paradigm Shifts
observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.

Greatness Without Goals
joincolossus.com

Harness Your Network to Unlock Innovation
hbr.org