innovation

Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.

The answer, I think, is what it almost always is: that inventors are simply extremely rare. People can have all the incentives, all the materials, all the mechanical skills, and even all the right general notions of how things work. As we’ve seen, even Savery himself was apparently inspired by the same ancient experiment as everyone else who worked... See more