innovation

Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.

One does not get a jet engine by improving the propeller. One does not breed horses until they give birth to a car. Telephones did not come from research on mail. Where on earth did the inspiration for the transistor and these other "leaps" of innovation come from to begin with?