innovation
Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.
ECOSYSTEM STRATEGY – ECOSYSTEMATIC

Harness Your Network to Unlock Innovation
hbr.org
Our research shows that leaders at genuinely innovative companies consciously avoid that trap by deliberately seeking and spending time with people we call innovation catalysts: individuals who have a knack for cultivating networks that combine a sense of community and a diversity of perspectives.
The Original Sin of Everything
Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.
Invent and Wander Quotes by Jeff Bezos
A yearning for innovation requires real exploration. It requires a persistent search to try (and fail) to move your understanding forward with a new tool, a new technique, a new insight. Sadly, the first innovation often isn’t even all that helpful, but may well provide a path to ones that are. This is an idea that Steven Johnson of Where Good... See more