innovation

Go all in on where you think the future is, regardless of where it currently is. Mute the world then build your own world.

That right there is the recipe for genuine innovation:

• Embrace uncertainty and the fact one doesn’t know the future.


• Understand that people are inventing things — and not just technologies, but also use cases — constantly.


• Remember that the art comes in editing after the invention, not before.

Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more