innovation

Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe

One does not get a jet engine by improving the propeller. One does not breed horses until they give birth to a car. Telephones did not come from research on mail. Where on earth did the inspiration for the transistor and these other "leaps" of innovation come from to begin with?

P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.

Rail travel is a great example of an industry that is ripe for commercial innovation.

In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more

Go all in on where you think the future is, regardless of where it currently is. Mute the world then build your own world.