innovation
observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.com
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
I do not think the new cool thing will be unimaginably better It will be different
-Zvi Mowshowitz