innovation

observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.

One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea ... See more