innovation
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments

Went down a rabbit hole for cross-industry innovations (when one industry borrows from another).
Here are 8 gems.
1. James Dyson made a bagless vacuum after seeing how sawmills used cyclone force to eject sawdust. https://t.co/jre4FCdaVj

