innovation culture

The West Coast quiet served its purpose. In isolation I developed theories about creativity and collaboration. But theories only get you so far on their own. At some point you have to go beyond putting ideas into the world and get to work manifesting them.

Listen deeply to what people have to say about your brand and your product. The answer key is already in front of us. This is not new, but it is becoming more and more important, and rarely is it being implemented at the right moments, (again, during R&D vs. post-campaign analysis.)

How do we do this? I’ve dubbed it “Layering & Triangulating.”... See more

Ideas have this amazing property. Thomas Jefferson said "He who receives an idea from me receives instruction himself, without lessening mine. As he who lights his candle at mine receives light without darkening me."

By the time those ideas’ productivity was realized, they were relatively old ideas. As Perplexity concluded, “In conclusion, while the 1950s and 1960s saw remarkable TFP growth, this ‘golden age’ was largely built on technological innovations and research from earlier decades, particularly the 1930s and 1940s.” There was a two decade lag.

So given... See more

To sabotage the mindless saboteurs who are following the CIA’s manual, here are some new instructions:

01. ELI5 (Explain Like I’m Five) : Play dumb. Require over-simplification in the recommendation. Request or provide a super basic answer to help strip jargon and complexity. If it doesn’t make sense to a five year old, it won’t ever make sense.... See more

As I note in that post, the successful examples of “socialism” that people cite — the Scandinavian societies of today — are actually social democracies. They achieved their mixed economies through a slow evolutionary process that was absolutely nothing like the revolutionary upheavals predicted and advocated by Marx.

First is the observation I’ve made throughout: that people are building companies based on ideas from the 1950s and 1960s.

This is a very real thing. Earlier this week, I met with Tyler Hayes at Atom Limbs to see the robotic prosthetic he and his team are building. After he slipped the cuff on my arm and as we were waiting for the system to boot... See more

If you read Influence by Robert Cialdini, what you realize is that many things are successfully sold by opposites. Everybody has one of these, so it must be good. Or: not many people have one of these, so it must be good. You can achieve the same emotional effect with opposite messages. There are two great ways to check into a hotel. One of them is... See more