influencer culture

The coming fall of the Kardashians in context of how entertainment is evolving... (aka why they are so pissed about tiktok)

@sarahfrier: Every industry is going through this. It's the influencer economy. How much does an employer let their employee be a star in their own right? How much of that financial success or audience should the employer own or manage? https://t.co/k3gOShlXfL

2021 Prediction We’re about to see a rush of influencer equity deals. Some thoughts 👇

Founding influencer is now on par with founding engineer. An influencer with an organic community can identify a problem, pair with a technologist, crowdfund a solution, and continuously communicate progress along the way. The community derisks the process of market discovery.

A week ago, OnlyFans posted that they had paid out $700M to creators lifetime to date. Now the headline image says $725M. At a 20% take rate and with the approx timeline, thats ≈$800m-1.5B GMV run rate and $150-300M revenue run rate. This is a billion dollar media company.