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What Happened to the Creator Economy?

“A small business in general is a shitty business. 65% fail in the first 10 years in the U.S. A media company is also a shitty investment. Media stocks had their worst decline in 30 years in 2022. A creator is a small business that is also a media company (aka shit squared). “

Notes on Scale + Quality

Sari Azout sublimeinternet.substack.com

A renewed interest in human curation, a slow move away from big social, a clearer understanding of platform incentives, the economic feasibility of subscription businesses, and builders driven by a new set of values – combined, it feels like a good time for Internet businesses that are both human-scale and profitable.

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.

Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers, ... See more

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