Indie thoughts
We built the brand like a record label that understood coffee.
We built it like streetwear that understood storytelling.
We built it for us, the ones who want more from the everyday.
We built it like streetwear that understood storytelling.
We built it for us, the ones who want more from the everyday.
This.
You will own nothing and be happy about it
This is a perfect example of how I could develop a site around what’s local while driving traffic to tenshu
I’m not interested in empire or wealth, I’m interested in paying my bills and spending every minute of my time on labor that brings me delight. I may never change the world, but my company makes my world—and the world of my customers—that much richer and more beautiful.
In Defense of Starting a Bad Business
brings me delight