Indie thoughts
“Keep away from the bloody computer!”: Helen Oxenbury on the art of illustrating childhood
Olivia Hingleyitsnicethat.comOr is laughter the thing we cannot let die?
how can I write when *gestures at…everything*
can’t let die
Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible (this reframe — from Holly Herndon, was a big unlock for me).
What matters in the age of AI is taste
Always follow your ABC’s

Infectious ideas
We built the brand like a record label that understood coffee.
We built it like streetwear that understood storytelling.
We built it for us, the ones who want more from the everyday.
We built it like streetwear that understood storytelling.
We built it for us, the ones who want more from the everyday.
This.
the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.