Indie thoughts

We built the brand like a record label that understood coffee.

We built it like streetwear that understood storytelling.

We built it for us, the ones who want more from the everyday.

More and more, I think my issues with conventional productivity advice – indeed, with the very notion of productivity – boil down to this: Spending your days trying to get through a list of things you feel you have to do is a fundamentally joyless and soul-destroying way to live; and most productivity problems, like distraction or procrastination... See more

I’m not interested in empire or wealth, I’m interested in paying my bills and spending every minute of my time on labor that brings me delight. I may never change the world, but my company makes my world—and the world of my customers—that much richer and more beautiful.

But AI + your taste? That's the game-changer.

I recently declared feed bankruptcy.

At various points in my week // day, I type "kottke.org" into my browser, hit enter, and read whatever is there. Then I type "chorus.fm" and do the same thing. Then Daring Fireball. Then Hacker News.

I read good things, on good websites.

And it feels like an exercise in nostalgia.

Between 2010 and now, we... See more