Image Spam and Hyperreality

He emphasizes the audience's mass self-seduction:   "The group connected to the video is also only its own terminal.  It records itself, self-regulates itself and self-manages itself electronically.  Self-ignition, self-seduction.  The group is eroticized and seduced through the immediate command that it receives from itself, self-management will

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Simulacra and Simulation by Jean Baudrillard

A copy without an original [anymore]

A copy whose original has been lost or forgotten through too many iterations.

FOUR PHASES OF SIMULACRA:

1. Basic reflection of reality (ex.pumpkin)

2. Perverting or masking reality (ex. Pumpkin pie)

3. Masking the absence of basic reality (ex. Pumpkin spice latte: reminded of

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