All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.
any digital place evokes certain feelings, emotions, mood
cold? warm? corporate? homely? serious? silly? all of it? none of it?
and all these things are extremely subtle
and each idea can be executed in a myriad of ways
and it's this... See more
“We want to think of the internet as a physical place. It is not about making the virtual physical, but rather to argue that the virtual also exists physically.”
Imagine if instead of approaching our computer as a cold, mechanical piece of metal and glass that receives inputs and delivers outputs, we saw it as a relationship with the emergent, ineffable internet mystic that we’re collectively creating.